The word Beboob took a huge upswing in the headlines of articles as the video game 'Everything' won VIS Vienna Shorts, an annual short-film festival (held in Austria and not in Austin as many reporters who had only half read the news thought), and qualified for an Oscar.

"This is a big deal. We don't get to do many funny headlines," said one particularly out-of-touch reporter at Forbes, who was giggling to himself at the cleverness of the joke.